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Attributes is a Flinks solution that allows you to automatically transform raw transactional data into real-time, actionable insights using data attributes. With over 6,000+ data points available, each attribute reveals information about your customer’s financial profile and consumer behaviour. Clients using Attributes have reported 50-80% cost reduction in data processing compared to building categorization and analysis in-house. Put simply, data attributes are outputs of organized and transformed transactional data. You’ll receive enriched data, through attributes, to gain a better understanding of your clients’ behaviour without having to deal with categorization, cleaning, or any of the tedious tasks that are typically required when working with raw data. Flinks offers several attribute packages that you can choose from. We structure these packages in tiers, based on the data you want to receive. For more information about our Enrichment solution, speak with your Flinks Representative.

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How Enrich works

Flowchart depicting the process in which data is enriched. This process includes three stages: Ingesting raw data, cleaning and categorizing the data, and outputting the data attributes.
To get started with Enrichment, complete the following:

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Business account data

When processing business accounts, Flinks returns a Holder.Name field containing the business name. There are some important considerations for business data:
  • Single name field — Holder.Name returns one business name. Separate fields for legal name vs. operating name (DBA) are not available through standard account linking.
  • Name format varies — Financial institutions format business names differently. Some include suffixes (Inc., Ltd., LLC), while others use abbreviated forms.
For deeper business analysis — including cashflow insights, revenue estimation, and business health indicators — use the Business Attributes endpoints in the Enrich API.